Sunday 10 July 2016

THINKING OUTSIDE THE BOX

HOW TO COME UP WITH BRILLIANT IDEAS

Lazy salesxpert Julie SulterA really innovative idea- rather than and old idea that has been applied to new context, or a variation of an existing idea or variation of an existing idea is rare.

Innovative ideas usually emerge when we leave our comfort zone, or when we break the rules.
The example used here is the nine point problem, which first appeared in puzzle magazines at the beginning of the twentieth century.

The task: Connect the nine points using a maximum of four straight lines without lifting your pen from the paper.
The solution: the trick is to extend the lines outside of the box. 

This puzzle is often as an example of the creative thinking but don't jump to any rash conclusions because Dr Peter Suedfield made an interesting observation he developed the restricted environment stimulation technique. REST. Which involves a person spending time in that Darken room, no visual artistry stimulation.

Sued field noticed that the subjects experiment didn't go mad. On the contrary: their blood pressure went down, their mood improved and they became more creative.


The person who wants to think outside the box, is better off thinking inside the box. 

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