How to find the right solution, with SWAT analysis you evaluate the strengths weaknesses opportunities and threats Identified in a project.
The technique is based on a Stanford University study from the 1960’s which analyzed data from fortune 500 companies. The study found that 35 percent discrepancy between the company's objectives on what was actually implemented. The problem was not that the employees were incompetent but that the objectives what too ambiguous. Many employees didn't even know why they were doing what they were doing.
SWOT was developed from the results of the study to help those involved in a project to gain a clearer understanding of it.
It is worth taking the time to think about each step of the SWOT analysis. Rather than just hastily fill it out. How can we emphasize our strengths and cover up our weaknesses. How can we maximize opportunities have only protect ourselves against threats. What is interesting about SWOT analysis. Is its versatility and can be applied to business and personal decisions with equal success.
The things we fear in organisations - fluctuations disturbances imbalances- are the primary sources of creativity Margaret J. Wheatley.
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