Google's social networking platform Google+ was launched in 2011 and so has given a decent start to Facebook and Twitter launched in 2004 and 2006. However with 400 million users (100 million of them are considered active). Google class has carved out a sizeable niche on the social web. Indeed some micro mavens believe Google+ has a big future and have established a solid presence on the network accordingly.Chris Brogan is one of those micro mavens. He loves Google+ so much that he ditched Facebook for for it, plus he has written a book on the subject Google+ for business- How Google social network changes everything. In 2012 an article in entrepreneur.com Brogan explained why he was 'nuts' for Google's new social platform. Reasons included Google hangouts, a free video conferencing option ideal for instructional coaching businesses. The platforms search-ability on Google, and the ability to segment or communicate with potential customers via the Google+ circles function.
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