Micro mavens understand the power contexts and nuances of the social web, they get the fact that social networking is done strategically with enthusiasm and authenticity. You can launch your personal brand and your philosophies and ideas into the cyber-stratosphere.Writing compiling original content for a blog, podcast or online video show is absolutely critical, but it's only one piece of the social web puzzle.
1. New content
2. Social participation.
Social participation to me is regularly connecting and interaction with people via the likes of Twitter, Facebook, Linkedin and Google+ along with commenting on other people's blogs, sharing links and liking other people's content, attending meet ups and tweet ups and Social Media events together.
In other words getting involved in and values of the online community in general. Non conformists Chris Guillebeau understands this better than most. He spends half his time creating things and the other half connecting with people, understanding the importance of relationship marketing. Authority Mari Smith is big on getting the balance right too, she says that content is king engagement is Queen and she rules the house.
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