Positioning is like drilling for oil close is not good enough.How to recognise a bankable idea. The goal of every need businesses to discover an unoccupied gap in the market, but what is the best way of proceeding?
The gap in the market model helps by depicting a mock scenario.
Draw 3 axis and measure the development of your customers in future products.
Say that you want to launch, a new magazine. At Each stage, How well known is the product? How loud is your partner? Position your competitor's products on the areas. If you are densely competitor you should enter your business model only has the potential to be a category killer.
For example Grazia was able to conquer the already crowded by woman's weekly. By combining sophisticated fashion news, with its strictly 'A list clients'.
Look for in a an area that is being overlooked and is not yet occupied.
The away if the area is completely empty you should check whether there is a demand for it.
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